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Are Web Standards On Your List When You Pay For Web Design?

May 16th, 2006 by John Britsios in Web Standards

What do you look for when you hire a web designer or web design firm to create a site for you? You probably want your company logo to be prominently featured and be a certain size; you no doubt also care about ranking well for your primary keywords in Google and other major search engines.

You have a color scheme and perhaps even specific fonts you’d like used for your site – but what about web standards? Is meeting W3C standards for accessibility and valid code a priority for you?

If you’re like most business owners, you may well not have given the subject any thought; you may not even have known about web standards. However, these standards are important to you whether you know it or not, if for no other reason than to make your site more search engine friendly.

A site which complies with the basic W3C standards is inherently better optimized for search engines, which have been increasingly fond of sites which are standards compliant and meet accessibility requirements.

It’s not strictly necessary that you know each and every detail of the W3C’s web standards for accessibility best practices; any web designer worth their salt will be well aware of what you’re talking about when you ask them to make sure that the site they’re making for you meets these important web standards.

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