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Maturing with Web 3.0 Ecommerce Solutions

December 14th, 2010 by John Britsios in Ecommerce

The World Wide Web has moved from adolescence into the teen years. The web has turned a new page, moving from a once awkward and poorly-communicative system into a self-aware being, ready to interact socially.

Rather than being backward and hard to understand, many websites have discovered the fun of courting users and customers with ecommerce solutions adapted to the new Social Semantic Web.

Understanding Web 3.0

As the internet becomes less geeky and more suave in attracting and courting clients, search engines have responded by not just matchmaking users at random with keyword-hammered websites.

These changes make the art of search engine optimizing (SEO) more like a social affair with real people rather than just a desperate attempt to flirt with an algorithmic robot.

The personal touch attracts better click-throughs and users who go all the way to make the payment or enroll in the service offered. Of course, everything is not all love at first site, as perceptive code writers first have to add a new flair to their pickup lines: RDFa Rich Snippets.

Rich Snippets Change Search Results

Ever-demanding consumers want up-front information, easy-to-use shopping carts, and quick checkouts. Rather than take a blind date with one of a screen-full of search results, the user can now see who is driving the car before opening the door.

These RDFa Rich Snippets provide a clear picture to potential customers who can compare the quality of results right from the search page.

If, for example, a person searches for a tire alignment shop, on the search engine results page they will not see just businesses in their locale with random excerpts from the page, but clearly marked information such as location, phone number, and customer ratings.

The Power of Social Media Marketing

Developers who wish to stay competitive in this changing world of web relationships must adapt to the social semantic web.

Social sites have changed the way websites do business. Customers want to know a site connects with real people. They want to be able to hang out in a safe atmosphere before going out with a business’s product or service.

The word “semantic” indicates the developing nature of web commerce to communicate better than earlier, juvenile websites. Only sites who mature with the demands of the users and in keeping with the technology trends of social media marketing will be part of the in group at the top of the search engine result pages (SERPs).

Adapting Search Engine Marketing

Fortunately, this growth spurt in search engine targeting does not have to go over the head of those trying to be noticed on the web. To stay popular, a website must do search engine marketing using Web 3.0. While adjusting data in an existing website can take time and careful planning, most websites will not have to start over from scratch.

Those who know how to code web pages can adapt to the latest semantic lingo and make their site stand out from yesterday’s geeky styles. Generally, a site owner will want experienced SEO marketing help for their ecommerce solutions.

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