SEO & Web Design Resources for every Website Designer & SEO Worker

Professional Web Copywriting Can Make Your Business Stand Out

February 25th, 2012 by John Britsios in Accessibility

The tone used for web copywriting can make or break an article. There are several types of tones that can be used for written content. Using the proper tone for articles can increase the amount of traffic.

The most effective voice is an active one for creating articles. Active voices are informative, and often are easier to understand. Active tones are easy to understand because they are more simple.

Simple writing is very important when it comes to web content. Using a more simple style for sentences conveys information quickly. Adding active speaking when writing can attract a reader’s interest.

Once reader interest has been grabbed, they will often stay longer. Readers may also be more likely to share interesting things they read. This is one of the best ways to increase traffic to any website.

How Heavy Promotional Voices Can Hurt A Business

Many businesses want to use web copywriting to sell their services. It may seem like the best idea to create copy that is promotional. Promotional content can quickly harm traffic patterns for a business.

The reason for this is that readers do not want to read sales pitches. If text is laden with heavy keywords and advertising, they will leave. This tactic can also lead to lower word of mouth about the business.

Advertising tones can lower credibility of the business or company. A reader wants to understand and learn why services or products work. An active voice can explain in simple terms how services benefit them.

A writing style that uses a more conversational tone is often desired. Conversational writing flows more naturally to the average reader. This can make readers feel that they are reading informative content.

Be Professional With Still Being Approachable

Conversational tones can still be professional when used for text. Quality writing make articles feel approachable by a large audience. This is an ideal goal for creating search engine optimized content.

It is estimated that a viewer will often leave within 15 seconds. This is a short period of time in which interest must be captured.  The best way to do this is to use engaging headlines for articles.

Headlines that catch the eye will encourage them to stay longer. A strong first paragraph can be used to convince readers to continue. Strong wording should not mean heavy promotional text, however.

An approachable tone makes viewers feel that they are on equal ground. Approachable tones are often best for explaining products or services. They can also make more difficult concepts easier to understand.

Be Active And Creative To Get More Web Traffic

Creativity matters when it comes to writing copy for a website. Interesting headlines and subheadings are a key part to good articles. Think of headlines as billboards that draw attention to the article.

A good billboard gets attention but sub-par content can harm business. The body of the document should match the headings for best results. This means relevant content that goes with the respective heading.

Creative and original articles can lead traffic to the website. Creative text includes the use of common keywords and key phrases. These phrases are often semantically related for better searching.

When keywords are used, they must be naturally worked into text. These will prevent the article from reading as a promotional piece. This is one of the most effective ways to make good web copywriting.

Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • del.icio.us
  • Facebook
  • Twitter
  • Diigo
  • email
  • Faves
  • FriendFeed
  • Google Buzz
  • LinkedIn
  • MisterWong
  • MySpace
  • PDF
  • Ping.fm
  • Reddit
  • Technorati
  • Tumblr