SEO & Web Design Resources for every Website Designer & SEO Worker

The Workings Of An Ecommerce Site

April 13th, 2010 by John Britsios in Ecommerce,Web Development

There are many different ways to set up an ecommerce site or internet business. Most companies will have some sort of website for online business even if they have a physical retail store of business.

Designing and setting up your online store is very important though all ecommerce solutions will have the same basic building blocks.

There is actually a lot to do before you business is up and running on the web.

Steps Setting Up Your Online Business

You should think of your domain name like the actual location of your store as this is the name that customers will type in to visit. There are many places you can go to register your domain name.

The next important factor to decide is where you are going to host your site. Much of this is based on your technical and IT skills. There are many different hosting companies you can use for hosting.

It is important to be able to handle online transactions so you will need to set up a merchant account to accept payments and also a payment gateway. This gateway automates payments between your business and the shopper.

Some good examples of payment gateways include PayPal and Authorize.net.

A shopping cart makes it very easy to make and keep track of purchases online. This software allows customers to purchase the products, review their purchases, change anything if needed and then pay for those selected items.

Research Shopping Carts Carefully

You do want to carefully research shopping carts as some may not offer standard features or have caps on lists. Security is possibly the most important part as safeguarding you and your customer’s information is extremely important.

The Secure Sockets Layer is fairly standard for transaction security and you can get this by purchasing a certificate authority. This certificate will encrypt the personal data and verify that the provided information belongs to who it says it does.

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