Feb 04

Why Are RDFa Rich Snippets & Structured Data Important?

Tag: SEO (Search Engine Optimization)John Britsios @ 13:34

RDFa rich snippets and other forms of structured data allow search engines to produce higher quality results. This article provides an overview of the business applications of these types of semantic markups.

Over the past few years, many businesses have realized significant profits after working with a search engine optimization firm. A wide range of techniques can be used to help entrepreneurs improve their rankings in search results.

The best internet marketing campaigns employ the newest and most advanced measures to stay ahead of the competition. If you want your website to stand out in search engine listings, you should choose to work with SEO consultants that recognize the importance of structured data.

Understanding Structured Data and RDFa Rich Snippets

Structured data can be incorporated into the design of a website to inform search engines of the intention of specific sections of on-page content. For example, any web search might produce some listings which contain additional annotations with useful features like user reviews or contact information. These particular listings appear more attractive and compelling than those of websites that do not provide structured data.

For example, Google released new algorithms that support RDFa rich snippets. At launch, this initiative allowed web designers to suggest key pieces of data for inclusion in search engine listings. With each passing day, more programmers are adopting the RDFa standard.

Search Engine Users Appreciate RDFa Rich Snippets

If your site were to include RDFa rich snippets structured data, search engines would be able to produce higher quality listings. Also, web searchers are more likely to click on listings with concise, useful annotations. For example, the typical consumer feels more comfortable with companies that provide visible user reviews.

There is a sense of credibility associated with e-commerce websites that allow customers to rate their experiences in a transparent manner. This is just one of the many applications of semantic markups. You can enhance your listings in a variety of ways by including RDFa rich snippets, microdata, and microformats in the design of your site.

Planning for the Future

In addition to the existing applications of RDFa rich snippets, Google and other search engine providers plan to expand support in future algorithms. Proactive executives should take advantage of this by enlisting the help of a professional semantic SEO company that supports the RDFa standard.

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